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Be True, Cut Through

Digital Marketing Guidance For Small Business, Freelancers, And Startups

I’m Nate Houstman, owner of Xiphos Web Marketing

I’m an advertiser, web designer, blogger, and marketing nerd, in business since 2014. Here, I present news and how-to’s for everyone. Want to work with me? Click the button below! We’re in a new age of entrepreneurship- there’s no reason anyone can’t succeed!

5 Rules For Writing Headlines, And How To Use Them In Marketing

5 Rules For Writing Headlines, And How To Use Them In Marketing

Headlines are the first step in customers engaging with your marketing content. In this article, I’ll share 5 rules for writing them, and formulas in which to apply them. Effective headlines get viewers reading your blog posts, emails, or clicking on your ads. From there, it’s the job of your content to build trust and sell to your audience, but that won’t happen if they don’t click first.

Getting Your Products On Google Shopping

Getting Your Products On Google Shopping

If you run a retail business, it’s more important than ever to sell online. In the past few months, Google has stepped up its services to help its visitors find products, whether they’re sold by major retailers or local shops. Google Shopping is a network where stores can directly feed their product information to the search engine, which leads to their ecommerce sites.

What Is Amazon Advertising? Should You Use It?

What Is Amazon Advertising? Should You Use It?

Amazon Advertising was launched in 2018 and is the updated version of Amazon Marketing. Amazon Advertising is a pay per click (PPC) ad platform similar to Google’s and Facebook’s systems. In this article, I’ll explain what Amazon’s platform is like, and what kinds of businesses can use it.

The Latest

Decentralize: Business Outside The Tech Giants

Decentralize: Business Outside The Tech Giants

Big Tech companies including Google, Facebook, and Amazon, hold sway over important industries. Journalism, digital marketing, retail, and more are at their mercy. But new developments are breaking open opportunities for other players. In this article, I’ll examine how the Tech Giants affect old industries, as well as alternative outlets for digital marketing.

Push Notifications + Email Marketing = Powerful ROI

Push Notifications + Email Marketing = Powerful ROI

Push notifications are popup messages that appear in web browsers and mobile devices whenever a website or app updates its content. They are potent marketing tools for news and content sites, as well as online stores. Using push notifications in combination with email is a robust strategy for marketing your business or monetizing your blog.

Business Strategy: Start With 1 Product

Business Strategy: Start With 1 Product

When starting a new business, it helps to focus on just one product or service. There are numerous examples of famous brands using this business strategy. They honed their operations by making one or a few offerings, then expanding later.

Online Reviews Can Make Or Break Your Business

Online Reviews Can Make Or Break Your Business

On July 23, the marketing and CRM software company Womply published a study revealing the importance of having online reviews on the major platforms, Google, Facebook, Yelp, and TripAdvisor. The big takeaway is that negative reviews on Google hurt a business’ bottom line more than on the other platforms.

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