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Be True, Cut Through

Marketing Knowledge For Small Business, Startups, And Solopreneurs

I’m Nate Houstman, owner of Xiphos Web Marketing

I’m an advertiser, web designer, blogger, and marketing nerd, in business since 2014. Here, I present news and how-to’s for everyone. We’re in a new age of entrepreneurship- there’s no reason anyone can’t succeed!

Value Proposition: The Edge Of Your Sword

If you’re going to make a living, let alone a fortune, you need to determine your value. This pertains to your business, but also you as a person if you’re looking for an employer or clients. There are several terms connected to your value including “value proposition,” “elevator pitch,” “brand,” “slogan,” and “benefit.” These terms are distinct from each other, but your value is the root of them all.

Why You Need WordPress: Getting Started

WordPress is a free, open-source website builder available on most major hosting services. Its versatility makes it ideal for businesses of any size, and for web creators of any skill level. In this article, I’ll offer reasons to use WordPress for your business website, some resources for beginners, and recent WordPress news.

Write Naturally: Google BERT Algorithm Rolls Out

Google is in the process of releasing BERT, the biggest update to the search engine in almost 5 years. BERT furthers Google’s “natural language processing” (NLP), so Google can better understand human language.

Web Traffic Sources Besides Google And Facebook

The Big Tech companies including Google and Facebook seemingly dominate web traffic and resulting business opportunities for entreprenurs. But in this article, I’ll go over traffic sources and strategies to get around these giants.

Decentralize: Business Outside The Tech Giants

Big Tech companies including Google, Facebook, and Amazon, hold sway over important industries. Journalism, digital marketing, retail, and more are at their mercy. But new developments are breaking open opportunities for other players. In this article, I’ll examine how the Tech Giants affect old industries, as well as alternative outlets for digital marketing.

Push Notifications + Email Marketing = Powerful ROI

Push notifications are popup messages that appear in web browsers and mobile devices whenever a website or app updates its content. They are potent marketing tools for news and content sites, as well as online stores. Using push notifications in combination with email is a robust strategy for marketing your business or monetizing your blog.

Business Strategy: Start With 1 Product

When starting a new business, it helps to focus on just one product or service. There are numerous examples of famous brands using this business strategy. They honed their operations by making one or a few offerings, then expanding later.

Study: Email Marketing Is Growing With Small Businesses.

Small Business Trends reports on their website that email marketing is coming back in popularity, and has the best return on investment among digital marketing methods.

Online Reviews Can Make Or Break Your Business

On July 23, the marketing and CRM software company Womply published a study revealing the importance of having online reviews on the major platforms, Google, Facebook, Yelp, and TripAdvisor. The big takeaway is that negative reviews on Google hurt a business’ bottom line more than on the other platforms.

Brand Awareness: 6 Strategies To Build It

Your business’ brand may be your most important sales tool. Brand awareness refers to how well customers, and the public in general, remember your business and relate to it positively or negatively. In this article, I’ll share numerous brand awareness strategies and how they can be implemented with your website.

The Latest

Value Proposition: The Edge Of Your Sword

Value Proposition: The Edge Of Your Sword

If you’re going to make a living, let alone a fortune, you need to determine your value. This pertains to your business, but also you as a person if you’re looking for an employer or clients. There are several terms connected to your value including “value proposition,” “elevator pitch,” “brand,” “slogan,” and “benefit.” These terms are distinct from each other, but your value is the root of them all.

Why You Need WordPress: Getting Started

Why You Need WordPress: Getting Started

WordPress is a free, open-source website builder available on most major hosting services. Its versatility makes it ideal for businesses of any size, and for web creators of any skill level. In this article, I’ll offer reasons to use WordPress for your business website, some resources for beginners, and recent WordPress news.

Decentralize: Business Outside The Tech Giants

Decentralize: Business Outside The Tech Giants

Big Tech companies including Google, Facebook, and Amazon, hold sway over important industries. Journalism, digital marketing, retail, and more are at their mercy. But new developments are breaking open opportunities for other players. In this article, I’ll examine how the Tech Giants affect old industries, as well as alternative outlets for digital marketing.

Push Notifications + Email Marketing = Powerful ROI

Push Notifications + Email Marketing = Powerful ROI

Push notifications are popup messages that appear in web browsers and mobile devices whenever a website or app updates its content. They are potent marketing tools for news and content sites, as well as online stores. Using push notifications in combination with email is a robust strategy for marketing your business or monetizing your blog.

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