Be True, Cut Through

Amazon Advertising was launched in 2018 and is the updated version of Amazon Marketing. Amazon Advertising is a pay per click (PPC) ad platform similar to Google’s and Facebook’s systems. In this article, I’ll explain what Amazon’s platform is like, and what kinds of businesses can use it.

If you’re going to make a living, let alone a fortune, you need to determine your value. This pertains to your business, but also you as a person if you’re looking for an employer or clients. There are several terms connected to your value including “value proposition,” “elevator pitch,” “brand,” “slogan,” and “benefit.” These terms are distinct from each other, but your value is the root of them all.

WordPress is a free, open-source website builder available on most major hosting services. Its versatility makes it ideal for businesses of any size, and for web creators of any skill level. In this article, I’ll offer reasons to use WordPress for your business website, some resources for beginners, and recent WordPress news.

Google is in the process of releasing BERT, the biggest update to the search engine in almost 5 years. BERT furthers Google’s “natural language processing” (NLP), so Google can better understand human language.

The Big Tech companies including Google and Facebook seemingly dominate web traffic and resulting business opportunities for entreprenurs. But in this article, I’ll go over traffic sources and strategies to get around these giants.

Big Tech companies including Google, Facebook, and Amazon, hold sway over important industries. Journalism, digital marketing, retail, and more are at their mercy. But new developments are breaking open opportunities for other players. In this article, I’ll examine how the Tech Giants affect old industries, as well as alternative outlets for digital marketing.

Push notifications are popup messages that appear in web browsers and mobile devices whenever a website or app updates its content. They are potent marketing tools for news and content sites, as well as online stores. Using push notifications in combination with email is a robust strategy for marketing your business or monetizing your blog.

When starting a new business, it helps to focus on just one product or service. There are numerous examples of famous brands using this business strategy. They honed their operations by making one or a few offerings, then expanding later.

Small Business Trends reports on their website that email marketing is coming back in popularity, and has the best return on investment among digital marketing methods.

On July 23, the marketing and CRM software company Womply published a study revealing the importance of having online reviews on the major platforms, Google, Facebook, Yelp, and TripAdvisor. The big takeaway is that negative reviews on Google hurt a business’ bottom line more than on the other platforms.