Be True, Cut Through
Marketing Knowledge For Small Business, Startups, And Solopreneurs
I’m Nate Houstman, owner of Xiphos Web Marketing
I’m an advertiser, web designer, blogger, and marketing nerd, in business since 2014. Here, I present news and how-to’s for everyone. We’re in a new age of entrepreneurship- there’s no reason anyone can’t succeed!
Amazon Advertising was launched in 2018 and is the updated version of Amazon Marketing. Amazon Advertising is a pay per click (PPC) ad platform similar to Google’s and Facebook’s systems. In this article, I’ll explain what Amazon’s platform is like, and what kinds of businesses can use it.
If you’re going to make a living, let alone a fortune, you need to determine your value. This pertains to your business, but also you as a person if you’re looking for an employer or clients. There are several terms connected to your value including “value proposition,” “elevator pitch,” “brand,” “slogan,” and “benefit.” These terms are distinct from each other, but your value is the root of them all.
WordPress is a free, open-source website builder available on most major hosting services. Its versatility makes it ideal for businesses of any size, and for web creators of any skill level. In this article, I’ll offer reasons to use WordPress for your business website, some resources for beginners, and recent WordPress news.
Google is in the process of releasing BERT, the biggest update to the search engine in almost 5 years. BERT furthers Google’s “natural language processing” (NLP), so Google can better understand human language.
The Big Tech companies including Google and Facebook seemingly dominate web traffic and resulting business opportunities for entreprenurs. But in this article, I’ll go over traffic sources and strategies to get around these giants.
Big Tech companies including Google, Facebook, and Amazon, hold sway over important industries. Journalism, digital marketing, retail, and more are at their mercy. But new developments are breaking open opportunities for other players. In this article, I’ll examine how the Tech Giants affect old industries, as well as alternative outlets for digital marketing.