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Your Customers Don’t Know What They Don’t Know

Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process. One of the sales people asked, “How do we learn their buying process?” Some readers may think, “Isn’t this obvious?” After all, classically, we know we have […]

The post Your Customers Don’t Know What They Don’t Know appeared first on SmallBizClub.

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