IT'S NOT ENOUGH TO BE ON YOUR BROKER'S SITE. HERE'S WHY:
Become A Resource
Home buying is a serious, tangled mess. Your clients need your unique perspective. You don't just sell properties- you sell solutions. Your website will have a blog where you share knowledge and community goings-on. Share those articles on social media so you become top-of-mind.
Grow Your Brand
You're competing with every agent in the area, including the ones in your brokerage. If you ever change brokers, your content and brand will be preserved in your own site. As a professional web designer, I can customize your site to reflect your one-of-a-kind selling points.
Stand Apart From Zillow And Trulia
Most realtors I know hate the national, corporate real estate websites. They sell you leads from data you give for free, and their information is outrageously wrong! Your own website can link to accurate listings from the local database and/or from your broker. Meanwhile, you can concentrate on your brand and knowledge.
I'M NATE HOUSTMAN, OWNER OF XIPHOS WEB MARKETING
ABOUT WEB DESIGN
There's a lot to think about when making a website. It needs to be optimized for search engines. It needs to be easy to navigate. It needs to convert visitors into customers.
Web professionals make it their business to know these things. While other folks are watching "It's Always Sunny In Philadelphia," I'm watching tech news and reading industry blogs. I care about this stuff because I care about entrepreneurship.