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What is PageRank, How Does It Work, and Why Does It Matter?

Google PageRank may seem like an outdated concept. Since the public scores are no longer visible in search engine toolbars, it’s easy to assume that this metric no longer matters for Search Engine Optimization (SEO). However, it still influences your content’s rankings behind the scenes, so it’s smart to familiarize yourself with it.

In this article, we’ll explain what Google PageRank is, its brief history, and how it works. We will also discuss how it can affect your SEO activities and what to avoid.

Let’s dive right in!

What Is PageRank?

PageRank is a system developed in 1997 by

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