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What is a favicon and why should your brand have one?

Humans are wired for visual content. In fact, over 80% of the information that the human brain stores is visual. Giving viewers visual-based content gives them a medium that their brains are designed to save and is a perfect way to establish your brand. One simple way to do this is by using favicons for your website. But what is a favicon?

We’re here to help.

What is a favicon?

A favicon is the small square image that tends to be displayed before the URL in the address bar of a browser, in browser tabs and next to the site name in a list of bookmarks.

Here’s an example of a favicon in a browser tab:

Favicons were introduced all the way back in 1999 by Microsoft as part of its Internet Explorer 5 “Favorites” feature. The concept caught on and was adopted across the spectrum of browsers shortly after.

Today, browsers and mobile devices all utilize favicons in some way, moving them from the “nice to have but not a priority” category to a necessary addition to your web presence.

Why should you have a favicon?

Now that you know what a favicon is, you might be wondering why it

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