I’ve listed the features and qualities a professional website should have in 2016. Here, I wrap it up.
Contact Option: There needs to be contact information on your site- this isn’t optional. The whole point of the Internet is communication, and if your site does what you want it to, your customers will want to reach you. It’s standard to have post your address, phone number, email address, and social media links. An email address can be substituted with a contact form; forms are linked directly to your email client.
It’s common to have a separate “Contact” page, but there’s a trend to post the info on homepages or in footer areas. Contact can be part of your Call To Action, so experiment with ways to grab visitors’ attention.
Footer: Footers are the areas at the bottom of web pages. It’s easy for a designer to forget them, but they are very important in securing an audience and/or market. When visitors are interested in a website, they naturally scroll down to read more. The footer area is where the page concludes, and it’s like the climax of a story. You can insert your call to action and contact information here. Since footers are uniform to the whole site, it pays to include content you want to repeat. Repetition is a useful strategy in marketing.
Security: It’s frightening how many hackers and cyber-criminals exist in the world, and how persistent they are. However, some basic preventive measures can secure your website from malevolent forces. The following tips are for WordPress sites.
Regular Automatic Backups– A decent web hosting service should offer this as a matter of course. In case your site is hacked, you can scrap it, then easily rebuild it from the most recent backup.
Update Themes and Plugins/Delete Unused Themes and Plugins– Hackers can get into old versions of WordPress software and insert malware. Update your apps regularly to beat them to the punch. Also, delete any software you don’t use anymore.
Clean and Optimize Your Database– WordPress manages databases behind the scenes so you don’t have to. You can download a plugin to handle this work.
Security Plugins– There are great WordPress security plugins. My source for these security tips recommends iThemes Security, CloudFlare, and Sucuri.