As a small business owner or manager, you are responsible for your customers’ email addresses, phone numbers and billing addresses the second they type the information into a form on your website. This type of data — known as personally identifiable information (PII) — is in high demand among hackers, which is why it’s important to implement webform security best practices on your small business website.
What do hackers do with PII?
Hackers don’t usually have a direct interest in your customers’ PII. Instead, they profit when they sell the data on the dark web (also known as the online black market) for a median price of $21.35 per record.
For example, a hacker can tap into a rental property manager’s database to extract credit card information. The going rate to destroy someone’s credit or steal their identity is less than $25.
Cyber thieves then mine the information and attempt to access additional accounts since most people don’t use password best practices.
Even scarier, there are those who are surreptitiously working to piece together information about your customers that they collect from multiple sources into whole identities — from photos to addresses to Social Security numbers and dates of