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Victor Ramirez: WordPress, customized

Tell us about yourself. Who are you? Where are you based?

My name is Victor Ramirez. Based in New York City. Specifically Brooklyn. Been doing WordPress and tech stuff since I was twelve. Sent an email newsletter to a birthday party 24 years ago. They were so impressed they printed it out and put it on the fridge. For the last 6-8 years I’ve been doing it professionally.

What’s the elevator pitch for your business? Describe what you do.

We are one of the few small WordPress agencies that build actual WordPress CMS systems, not WordPress websites.

Most people, when they build a site, they build a site that looks great on the front-end. But if you want to change anything, you have to click 30 different buttons, or call your developer. We build the site so that teams can go in and do their job. We make WordPress work for our clients by building all of their needs into the back-end system.

On the back-end, we’re building custom user experiences. When we design fields or blocks, for example, we want it to be so easy that the client doesn’t need any hands-on training. Other developers may build a great

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