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The Google Analytics reports to look at when you only have 15 minutes to spare

According to technology survey company W3Techs, Google Analytics (GA) is used by roughly 55% of all websites. But just having GA—or any other analytics tool—installed on your website doesn’t mean you’re reviewing your traffic trends and metrics on a regular basis.

Frankly, it can be overwhelming to log into Analytics and glean meaningful insights from the vast amount of data available. The sheer volume of information can cause data paralysis, a symptom of information overload, that can render powerful tools like GA useless.

Why it’s important to review your data

You probably already know that reviewing your website’s data

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