As social media platforms become more crowded, organic reach typically decreases. Paid social media advertising helps you reach your target audience directly. Paying for ads also means you’ll reach your audience more quickly.
Social media advertising serves to:
Increase your brand’s reach Build brand awareness Drive traffic directly to your website Boost engagement Help you grow your leads Increase your conversion rate Deliver free content (such as free courses, eBooks, and other downloadable content) in exchange for users’ email addresses Drive users to contact you via direct message or email Sell products or services, both online and in-person