On June 23, Awesome Motive announced it had acquired Smash Balloon, a company that focuses on a family of social feed plugins for WordPress. John Brackett, the founder of Smash Balloon, is now a partner at Awesome Motive through the deal. His entire team will be staying on as part of the larger company.
Currently, Smash Balloon’s plugins are installed and active on around 1.3 million WordPress-powered sites. The team has thus far built social feed plugins for Twitter, YouTube, Facebook, and Instagram. Smash Balloon Social Photo Feed, its Instagram plugin, is by far the company’s most popular plugin with