Be True, Cut Through
Digital Marketing Guidance For Small Business, Freelancers, And Startups
I’m Nate Houstman, owner of Xiphos Web Marketing
I’m an advertiser, web designer, blogger, and marketing nerd, in business since 2014. Here, I present news and how-to’s for everyone. Want to work with me? Click the button below! We’re in a new age of entrepreneurship- there’s no reason anyone can’t succeed!
Google offers 3 different services for video conferencing: Google Hangouts, Google Meet, and Duo. This article will help you tell them apart, and whether any of them can help in your online business. As you will see, Google’s products are in transition, so users should always be prepared to adapt.
Zoom Video Conferencing is one of the rare success stories during the COVID 19 pandemic, when other businesses are hobbled and must rely on digital communication. This article goes over basic functions of the service, how it became so successful, how to use it safely, and ways your business can make money with it.
Messenger Rooms is Facebook’s new video conferencing tool, available now in its family of social media apps. It’s a response to extended COVID 19 lockdowns and the need for employees and business customers to communicate from home.
Headlines are the first step in customers engaging with your marketing content. In this article, I’ll share 5 rules for writing them, and formulas in which to apply them. Effective headlines get viewers reading your blog posts, emails, or clicking on your ads. From there, it’s the job of your content to build trust and sell to your audience, but that won’t happen if they don’t click first.
If you run a retail business, it’s more important than ever to sell online. In the past few months, Google has stepped up its services to help its visitors find products, whether they’re sold by major retailers or local shops. Google Shopping is a network where stores can directly feed their product information to the search engine, which leads to their ecommerce sites.
Amazon Advertising was launched in 2018 and is the updated version of Amazon Marketing. Amazon Advertising is a pay per click (PPC) ad platform similar to Google’s and Facebook’s systems. In this article, I’ll explain what Amazon’s platform is like, and what kinds of businesses can use it.
If you’re going to make a living, let alone a fortune, you need to determine your value. This pertains to your business, but also you as a person if you’re looking for an employer or clients. There are several terms connected to your value including “value proposition,” “elevator pitch,” “brand,” “slogan,” and “benefit.” These terms are distinct from each other, but your value is the root of them all.
WordPress is a free, open-source website builder available on most major hosting services. Its versatility makes it ideal for businesses of any size, and for web creators of any skill level. In this article, I’ll offer reasons to use WordPress for your business website, some resources for beginners, and recent WordPress news.
Google is in the process of releasing BERT, the biggest update to the search engine in almost 5 years. BERT furthers Google’s “natural language processing” (NLP), so Google can better understand human language.