Be True, Cut Through
Marketing Knowledge For Small Business, Startups, And Solopreneurs
I’m Nate Houstman, owner of Xiphos Web Marketing
I’m an advertiser, web designer, blogger, and marketing nerd, in business since 2014. Here, I present news and how-to’s for everyone. We’re in a new age of entrepreneurship- there’s no reason anyone can’t succeed!
When starting a new business, it helps to focus on just one product or service. There are numerous examples of famous brands using this business strategy. They honed their operations by making one or a few offerings, then expanding later.
Small Business Trends reports on their website that email marketing is coming back in popularity, and has the best return on investment among digital marketing methods.
On July 23, the marketing and CRM software company Womply published a study revealing the importance of having online reviews on the major platforms, Google, Facebook, Yelp, and TripAdvisor. The big takeaway is that negative reviews on Google hurt a business’ bottom line more than on the other platforms.
Your business’ brand may be your most important sales tool. Brand awareness refers to how well customers, and the public in general, remember your business and relate to it positively or negatively. In this article, I’ll share numerous brand awareness strategies and how they can be implemented with your website.
Search Engine Optimization is near the top of the most important marketing strategies for your business. It’s very competitive, but the benefits are long lasting and will serve you well for years.
The news broke late in April that Instagram is likely hiding the public “Like” count from posts. The plan is being tested in Canada, in which only users can see how many likes a post earns from followers. It’s causing an uproar among popular influencers and the companies who sponsor them. This leads us to a discussion of what genuine engagement looks like, and the importance of social proof in business and sales.