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Be True, Cut Through

Digital Marketing Guidance For Small Business, Freelancers, And Startups

I’m Nate Houstman, owner of Xiphos Web Marketing

I’m an advertiser, web designer, blogger, and marketing nerd, in business since 2014. Here, I present news and how-to’s for everyone. Want to work with me? Click the button below! We’re in a new age of entrepreneurship- there’s no reason anyone can’t succeed!

The Latest

5 Rules For Writing Headlines, And How To Use Them In Marketing

5 Rules For Writing Headlines, And How To Use Them In Marketing

Headlines are the first step in customers engaging with your marketing content. In this article, I’ll share 5 rules for writing them, and formulas in which to apply them. Effective headlines get viewers reading your blog posts, emails, or clicking on your ads. From there, it’s the job of your content to build trust and sell to your audience, but that won’t happen if they don’t click first.

Getting Your Products On Google Shopping

Getting Your Products On Google Shopping

If you run a retail business, it’s more important than ever to sell online. In the past few months, Google has stepped up its services to help its visitors find products, whether they’re sold by major retailers or local shops. Google Shopping is a network where stores can directly feed their product information to the search engine, which leads to their ecommerce sites.

What Is Amazon Advertising? Should You Use It?

What Is Amazon Advertising? Should You Use It?

Amazon Advertising was launched in 2018 and is the updated version of Amazon Marketing. Amazon Advertising is a pay per click (PPC) ad platform similar to Google’s and Facebook’s systems. In this article, I’ll explain what Amazon’s platform is like, and what kinds of businesses can use it.

Value Proposition: The Edge Of Your Sword- 6 Factors For Success

Value Proposition: The Edge Of Your Sword- 6 Factors For Success

If you’re going to make a living, let alone a fortune, you need to determine your value. This pertains to your business, but also you as a person if you’re looking for an employer or clients. There are several terms connected to your value including “value proposition,” “elevator pitch,” “brand,” “slogan,” and “benefit.” These terms are distinct from each other, but your value is the root of them all.

Why You Need WordPress: Getting Started

Why You Need WordPress: Getting Started

WordPress is a free, open-source website builder available on most major hosting services. Its versatility makes it ideal for businesses of any size, and for web creators of any skill level. In this article, I’ll offer reasons to use WordPress for your business website, some resources for beginners, and recent WordPress news.

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