There are many things to consider when managing a website nowadays. Because the competition is diverse, you’ll need to put out quality content regularly, but that’s only part of it. For a site to truly be successful, you’ll need to consider your SEO rating, which in turn takes into account domain authority, site stability & speed, keywords, etc.
Put all these nuances together, and you’ve got the difference between the first page of Google and the rest of the result pages no one ever opens.
You’re probably thinking that the only thing you can influence to get yourself higher on