For many brands, influencer marketing has quickly become an important part of a comprehensive marketing strategy. Many marketers mistakenly believe they’ll be more successful working with well known influencers. However, working with nano influencers can get your brand seen by small, highly targeted niche audiences for a fraction of the cost.
Nano influencers have a small following on social media–usually 10,000 followers or fewer, though opinions vary. Many nano influencers focus on non-traditional topics, products, and causes. They have highly engaged audiences who are looking for relevant content concerning their specific interests.
Although nano influencers work on a variety of