How to Start a Career in Influencer Marketing as a Blogger

Nate Houstman

3 years ago

Featured image by Mateus Campos Felipe on Unsplash

Influencer marketing is a challenging but fulfilling career. This is largely because influencers are one of the main drivers of company branding and brand awareness nowadays. In fact, the field has become so rewarding that bloggers who have been into blogging for a few years have started jumping on the bandwagon to become influencers.

Getting a start with influencer marketing involves identifying potential bloggers whose particular demography and interest matches yours. Bloggers who are influencer marketers write about the products and services various companies offer.

Becoming an influencer marketer is not easy to do. It requires an ample amount of research, creativity, and hard work. However, it is worth it in the end. The following article discusses some tips on how to start a career in influencer marketing as a blogger.

1. Know Your Niche

When you decide to become a blogger, you must know your niche. If you also want to be an influencer marketer with your blogging, it is imperative to identify the niche that will help your blog grow.

There are various influencer marketing services today that attract bloggers and influencers. These services track blogs and have a database of influencers who can write about particular products and services. However, finding an influencer marketing platform interested in your niche can be complex. This is where you need to do your research and discover influencers who share your interest.

2. Choose Your Audience Wisely for More Successful Influencer Marketing

To be successful with influencer marketing, you need to identify who the readers are that you want to target. Try to segment them into age, interest, and gender if possible. You can also try to identify the number of readers your blog has. Once you have secured a good set of audiences, choose the blogs you want to target before going on to the next step.

3. Find the Best Bloggers in Your Niche

There are many blogs out there on various topics. However, you want to find high-quality blogs with active bloggers who regularly engage new followers and provide valuable content. Going through blogs will help you determine which ones are worth approaching as you kick off your career in influencer marketing. You can use all sorts of methods to find these, but here are some ways you can consider:

You can use databases to find the most influential blogs in your niche. Blogging is a fun thing, but it can also get tedious. On average, bloggers write three posts a week. Most of the time, it takes them up to six hours or more to do so.
Visit blogs and ask them to follow you on social media. This can be a great way to get their eyes on your blog.
You can look through the directories of top blogs in your niche on reputable platforms.

4. Know What Makes Good Content

To get an influencer to accept you as a new blogger in their marketing niche, you should have something unique for them. A good way of getting started is to find ways to solve your audience’s problems. Look at your competitors. What are they doing? What works for them? When you blog in this way, your content will be successful.

5. Stay Motivated About Influencer Marketing

One could easily get demotivated with blogging. That is why you need to stay motivated by setting goals regularly and monitoring your progress. It would be best if you also got support from family, friends, and online communities where you can find people who share your passion for influencer marketing as a blogger.

6. Diversify Your Content

Once you have secured an audience for your blog, you should diversify your posts. You don’t need to do this all at once. Instead, write a few posts each week. This will be a great way of getting readers’ attention for your blog.

Make sure that you are writing content that is useful to the audience. A blogger must not just produce the same content over and over again. You might want to change the format of your posts. For example, you can try a list article if you repeatedly do the same content.

Influencer Marketing Could Be the Perfect Career for You

Influencer marketing might be a perfect choice if you love to write and have a keen interest in the blogging world. It can help improve your income as well. However, it takes time to build up a good reputation and get noticed by brands in your niche. Hence, you should be ready to put in extra effort and work hard if you want to reap benefits from it.

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