Gift shopping is really tough. (Especially for your mom. “No honey, I really don’t want you spending money on me,” is just about the least helpful gift guidance you’ll ever receive.)
One survey found more than eight out of 10 people say holiday gift giving is a source of stress. Gift giving is one of the main factors that leads people to rate the holidays as more stressful than getting caught committing a minor crime. That’s right: We’d rather get busted for jaywalking or vandalism than deal with buying gifts.
All that is to say: It would be a great service for you or your clients’ customers if you could point them toward perfect gifts for everyone on their list. And from your perspective… it’s quite a lucrative service, too.
Holiday gift guides are the answer. Gift guides are curated groups of products that would make excellent presents for different demographics. For example, “Gifts for him,” “Gifts for mom,” “Gifts for kids 5-7,” “Gifts for your boss,” “Gifts for your cats,” or “Gifts for your favorite eCommerce tutorial writers.”
When you add gift guides to your eCommerce sites, social media, and email marketing promotions, you can sell more this holiday