How to prepare your sites for the holiday shopping season

A version of this post was originally posted on Media Temple’s blog.

Every year, holiday shopping seems to exceed expectations. Case in point, last year’s holiday shopping season set all-time records. Check out these 2019 digital revenue growth numbers from Salesforce:

Thanksgiving – +24% Black Friday – +16% Cyber Monday – +13%

The bustling fourth quarter always presents e-tailers with a difficult challenge: Predicting if your ecommerce site will outlast the steadily increasing demand for online purchasing.

With the 2020 holiday shopping season barreling toward us, this year’s growth potential could surpass the typical levels of unexpected growth. Pandemic restrictions on brick-and-mortar retail will potentially drive a massive spike of users to ecommerce sites. Whether shipped or curbside-picked-up, online orders provide an extra level of convenience – and safety – for customers at this time.

While no one knows what the future holds, we can provide recommendations for ensuring an ecommerce site can handle Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Cyber Week, and every other holiday shopping event.

Do these things right now and head into the holiday season with confidence.

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