Editor’s note: The following is a guest post from our friends at Weglot.
International SEO is the practice of translating your original site content into different (often multiple) languages and optimizing it for SEO to bring in targeted search traffic.
By optimizing your site content for international SEO, you can drive targeted search traffic to your website through different languages. This also helps you increase your website’s visibility across different search engines.
In this article, we’ll take a look at how you can improve your site’s international SEO.
How to improve your international SEO
International SEO involves applying the same basic principle of standard SEO to your website. In addition, there are some best practices that help ensure the languages you’ve translated your site content into also make use of your SEO efforts.
Here are some easy ways to improve your website’s international SEO:
Do keyword research for other languages Do multilingual link building Translate your metadata Include language in your URL structure Do server-side translation Add hreflang tags to your site 1. Do keyword research for other languages
You should consider conducting multilingual keyword research for your website because it can help you improve rankings for your translated content.