In the past five-plus years, have you bought anything as minor as a book or as major as a car without reading at least one review first? Probably not. Today, ratings and reviews influence just about all purchase decisions. Businesses have understood this for a long time now, which is why many go out of their way to display good reviews to prospective customers. But sometimes what a businesses chooses to share is not the full story. That’s where a service like Trustpilot comes in.