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Google Video Conferencing: Is It Good For Your Business?

Google offers 3 different services for video conferencing: Google Hangouts, Google Meet, and Duo. This article will help you tell them apart, and whether any of them can help in your online business. As you will see, Google’s products are in transition, so users should always be prepared to adapt.

Google’s conglomerate runs many successful businesses and apps, but it has created many more that failed or have been phased out. This is the same for other tech companies including Facebook and Amazon. Businesses must always try new things and not give up if they don’t work out. We’re seeing many industries and brands collapse because they didn’t change with the times.

Google Hangouts VS Google Meet VS Google Duo

This article by Pocket-Lint.com handily explains the difference between Google’s existing services (“Google Meet vs Google Hangouts vs Google Duo: What’s The Difference?”) It appears Google Hangouts is the original, and Meet and Duo were spun off from it.

Google Hangouts is a free video chat service available to users with Gmail accounts. It was included in the floundering Google+, and has lived on by integrating with Gmail. It enables video calling for up to 10 people, phone dialing, and text messaging. One needs a Gmail account in order to start a Hangouts session, but can invite non-Gmail users by sending invite links through email.

Google Meet is the paid enterprise version of Hangouts, and has different pricing tiers based on the size of your organization. It is part of G Suite, which is a bundle of business apps beyond just video conferencing. Users can host up to 100 or 250 meeting participants depending on their tier. You can record meetings with Meet and save them in the cloud, which is not possible in Hangouts. Both Meet and Hangouts support screen sharing when on a desktop web browser. They’re both available on mobile devices through apps.

Google Duo is a free person-to-person video chat service meant to compete with Apple’s Facetime. However it has grown to support up to 12 users per chat. Users call other people through phone numbers or email. The Pocket-Lint article surmises that Google Hangouts will be discontinued either this year or next, and consumers will be left with either Meet or Duo.

How To Use Google Meet In Your Business

It’s apparent Google intends for Meet to compete with Zoom. Starting at $6.00 per month, you can subscribe to G Suite and use Meet along with all the other included apps. Zoom’s paid plans start at $15 per month, but you can host more participants.

You can read my previous post about Zoom for ways to make money with video conferencing. These are 1-on-1 consulting, selling tickets to events, hosting video meetings with paying website subscribers, and running webinars for subscribers and for marketing purposes.

Currently, Zoom has more features than Meet, notably the ability to host webinars. There is the current and frequently updated WordPress plugin to integrate Zoom with your website, which is great for taking ownership of your conference content. I haven’t found an equivalent plugin for Meet, and all the corresponding plugins for Hangouts haven’t been updated for several years.

This doesn’t mean Meet won’t have these uses in the future. Last year, Google released an official site kit plugin for WordPress, which means it takes WordPress-based businesses seriously. Keeping WordPress plugins up to date is a crucial security concern, so it appears Meet should be used only in Google’s environment, for now. Google Meet is actually free for consumers until September 2020, likely to assist businesses during the COVID 19 pandemic, but possibly to also grow its installed user base.

For the time being, Google Meet is best used as a meeting app for businesses with several employees. Its feature set doesn’t benefit solo entrepreneurs or freelancers wanting to use their websites to power online business. Google Duo is preferable for communicating with clients that you can invoice for services rendered.

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