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Google Search to Add Page Experience to Ranking Signals in May 2021

Six months ago, Google announced its plans to introduce a new ranking signal for Search, based on page experience as measured by Core Web Vitals metrics. At that time, Google promised to give site owners at least six months notice before rolling out the update so they can improve their scores on the metrics before the update. The company reports a 70% increase in users engaging with Lighthouse, PageSpeed Insights, and Search Console’s Core Web Vitals report in preparation for the update.

Today Google confirmed that it will roll out the new page experience signals in May 2021. The search engine also plans

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