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Google Podcasts Manager Adds More Data from Search: Impressions, Top-Discovered Episodes, and Search Terms

Google announced an expansion of listener engagement metrics today for those using its Podcast Manager. Previously, audience insights included data about the types of devices listeners are using, where listeners tune in and drop off during a given episode, total number of listens, and listening duration, but the service lacked analytics regarding how visitors were discovering the podcast.

Google is remedying that today by expanding the dashboard to show impressions, clicks, top-discovered episodes, and search terms that brought listeners to the podcast. This information can help podcasters understand how their content is getting discovered so they can better tailor

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