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Ecommerce trends in a COVID world

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As COVID-19 leaves us scrambling to piece together a new normal, in-person shopping is becoming less of a reliable source of revenue for merchants and service providers.

Indeed, recent data from TechCrunch indicates that department store purchases are expected to decline 60% in 2020, while online buying increases 20% the same year.

Those statistics should be sobering for the brick-and-mortar crowd, even as some might insist traditional surges like Black Friday can keep the lights on. However, our own research suggests otherwise.

According to original statistics from GoDaddy, 52% of people shopped in a physical store on Black Friday in 2019, yet only 30% expect to this year​.

For web professionals like designers and developers, it’s a signal to expand the offerings. Even if ecommerce is unfamiliar terrain, it’s time to get familiar with the trends, and then have a discussion with clients about adding a space to manage transactions from the safety of the internet.

Let’s take a look at the direction online shopping is headed and how the conversation might shake out with clients

Ecommerce & the new normal

That expected 22-point drop in shoppers hitting retail outlets this Black Friday might make it seem like people are

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