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Conversational Marketing: What It Is and How to Use It

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Looking to make your marketing efforts more personal and conversational for your customers? Conversational marketing might be the perfect way to shift your marketing strategy.

Conversational marketing is a marketing approach based on customer feedback. It utilizes tools such as personalized email marketing, chat bots, live stream video, and live chats with customer service representatives.

The main goal of conversational marketing is to keep a seamless exchange going across all touch points with your customer. Conversational marketing can help you qualify leads, schedule calls, recommend products, and close sales.

What is Conversational Marketing All About?

At its heart, conversational marketing

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