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Book Review: “Badass Your Brand” by Pia Silva, a Guide for Entrepreneurs

Badass Your Brand: The Impatient Entrepreneur’s Guide For Turning Expertise Into Profit, by Pia Silva, is a how-to book directed at small businesses and freelancers. Specifically, these businesses sell services and want to secure clients without networking and pitching proposals that never work out. The case studies feature Silva herself, plus business owners in her circle including … Read more

Review: WP E Signature by ApproveMe

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WP E Signature, by ApproveMe, is a high-end, paid WordPress plug-in that allows users to create personalized, legally binding contracts that can be signed electronically with a computer mouse or touch screen. It’s the first application of its kind that I’m aware of, and can be either an excellent time-saver, or a costly burden. The … Read more

Website Checklist Part 3

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I’ve listed the features and qualities a professional website should have in 2016. Here, I wrap it up. Contact Option: There needs to be contact information on your site- this isn’t optional. The whole point of the Internet is communication, and if your site does what you want it to, your customers will want to … Read more

Website Checklist Part 2

Website Checklist, Digital, Marketing, Xiphos

Continuing my checklist of recommended website features. Search Engine Optimized: Search Engine Optimization (SEO) is almost an industry all its own. A professional web design service may concentrate on building sites and refer clients to a dedicated SEO expert. It takes constant work to manage a site so it has the right code, tags, content, … Read more