Small Business Trends reports on their website that email marketing is coming back in popularity, and has the best return on investment among digital marketing methods.
Your business’ brand may be your most important sales tool. Brand awareness refers to how well customers, and the public in general, remember your business and relate to it positively or negatively. In this article, I’ll share numerous brand awareness strategies and how they can be implemented with your website.
The news broke late in April that Instagram is likely hiding the public “Like” count from posts. The plan is being tested in Canada, in which only users can see how many likes a post earns from followers. It’s causing an uproar among popular influencers and the companies who sponsor them. This leads us to a discussion of what genuine engagement looks like, and the importance of social proof in business and sales.
Small business financing is any source of money, besides revenue, that covers start-up costs and emergencies. This article discusses financing solutions in relation to paying for a business website. Business loans are the traditional form of small business capital, but new options have arisen in recent years that weren’t widely available before. These are consumer financing, lines of credit, and business credit cards.
Website cost for small businesses is not constant in all situations. In this article I will explain the budget of a professional web design project. The most important considerations are, external expenses, how much time it takes to build and maintain the site, how to use the site to market your business, and what problems the website can solve. I will also mention a financing solution for my clients.
Building familiarity is a powerful marketing strategy. Its aim is to earn trust with potential customers, although it takes time to pay off. Other sales gurus may call it persistence, but that suggests aggression and pushiness. Familiarity is gentler; it politely reminds your prospects, “yes, I’m here,” and primes them for a transaction at the proper time.
Project Gutenberg is the landmark effort to make page design easier in WordPress websites. It’s meant for users who are new to the platform, or website creation in general, and is part of WordPress’ ongoing quest to “democratize the web.” Professional web designers, agencies, and software developers who are invested in WordPress debate whether it …
Here is another set of YouTube videos by the experts. I typed “consulting business marketing” and watched the top three results. I feel consulting is an important business to be in, because any paid profession can market itself as consulting. Marketing gurus and life coaches are obvious examples, but earlier this year I wondered whether …
Badass Your Brand: The Impatient Entrepreneur’s Guide For Turning Expertise Into Profit, by Pia Silva, is a how-to book directed at small businesses and freelancers. Specifically, these businesses sell services and want to secure clients without networking and pitching proposals that never work out. The case studies feature Silva herself, plus business owners in her circle including …