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Strategies

Goodbye, Instagram Likes! Hello, Real Social Proof!

The news broke late in April that Instagram is likely hiding the public “Like” count from posts. The plan is being tested in Canada, in which only users can see how many likes a post earns from followers. It’s causing an uproar among popular influencers and the companies who sponsor them. This leads us to a discussion of what genuine engagement looks like, and the importance of social proof in business and sales.

Website Cost: Business Financing Solutions

Small business financing is any source of money, besides revenue, that covers start-up costs and emergencies. This article discusses financing solutions in relation to paying for a business website. Business loans are the traditional form of small business capital, but new options have arisen in recent years that weren’t widely available before. These are consumer financing, lines of credit, and business credit cards.

How To Get Clients: 6 Steps From An Expert

Let’s look at a 6-step process in how to get clients from an accomplished professional. David A. Fields is the author of The Irresistible Consultant’s Guide to Winning Clients, as well as a coach who directly helps real-life consultants snag high-paying gigs. His book details the strategy he and his team have developed over the years.

Marketing Strategy: The Familiarity Principle

Building familiarity is a powerful marketing strategy. Its aim is to earn trust with potential customers, although it takes time to pay off. Other sales gurus may call it persistence, but that suggests aggression and pushiness. Familiarity is gentler; it politely reminds your prospects, “yes, I’m here,” and primes them for a transaction at the proper time.

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Deadbeat Super Affiliate: 10 Free Website Traffic Sources

Curating other people’s content is an easy way to fill up your own blog. Just be sure to give credit to the original source. Here, the host of YouTube channel Deadbeat Super Affiliate shares 10 free website traffic sources. His particular aim is affiliate marketing, but you can still benefit if your website has a …

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