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Online Reviews Can Make Or Break Your Business

On July 23, the marketing and CRM software company Womply published a study revealing the importance of having online reviews on the major platforms, Google, Facebook, Yelp, and TripAdvisor. The big takeaway is that negative reviews on Google hurt a business’ bottom line more than on the other platforms.

Goodbye, Instagram Likes! Hello, Real Social Proof!

The news broke late in April that Instagram is likely hiding the public “Like” count from posts. The plan is being tested in Canada, in which only users can see how many likes a post earns from followers. It’s causing an uproar among popular influencers and the companies who sponsor them. This leads us to a discussion of what genuine engagement looks like, and the importance of social proof in business and sales.

restaurant, website, wordpress, xiphos web marketing

Announcing A New Workshop: Build A Restaurant Website!

Attention Corridor restaurant owners, managers, and website admins! On November 5, 2018, I’m hosting an online workshop for building or updating your restaurant’s website. With the purchase of a ticket, you’ll get an invitation to a Google Hangouts session. In it, I’ll introduce you to WordPress and guide you through creating your very own website …

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Gutenberg: Making WordPress Easier For All

Project Gutenberg is the landmark effort to make page design easier in WordPress websites. It’s meant for users who are new to the platform, or website creation in general, and is part of WordPress’ ongoing quest to “democratize the web.” Professional web designers, agencies, and software developers who are invested in WordPress debate whether it …

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Portfolio Update Underway

I have decided to revamp one of my demo websites- Iowa Corridor Burgers and Sushi. It’s not in my portfolio for the time being. On another front, I have 2 or 3 new projects lined up and I can’t wait to show them off.

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