Your business’ brand may be your most important sales tool. Brand awareness refers to how well customers, and the public in general, remember your business and relate to it positively or negatively. In this article, I’ll share numerous brand awareness strategies and how they can be implemented with your website.
Search Engine Optimization is near the top of the most important marketing strategies for your business. It’s very competitive, but the benefits are long lasting and will serve you well for years.
The news broke late in April that Instagram is likely hiding the public “Like” count from posts. The plan is being tested in Canada, in which only users can see how many likes a post earns from followers. It’s causing an uproar among popular influencers and the companies who sponsor them. This leads us to a discussion of what genuine engagement looks like, and the importance of social proof in business and sales.
The best Instagram marketing strategy is to think of it as part of a larger sales funnel. Use Instagram (or any other social network) to build an audience and brand, then periodically refer followers to another web page to collect leads. Whether you make money as a...
Small business financing is any source of money, besides revenue, that covers start-up costs and emergencies. This article discusses financing solutions in relation to paying for a business website. Business loans are the traditional form of small business capital, but new options have arisen in recent years that weren’t widely available before. These are consumer financing, lines of credit, and business credit cards.
Website cost for small businesses is not constant in all situations. In this article I will explain the budget of a professional web design project. The most important considerations are, external expenses, how much time it takes to build and maintain the site, how to use the site to market your business, and what problems the website can solve. I will also mention a financing solution for my clients.
Attention Corridor restaurant owners, managers, and website admins! On November 5, 2018, I'm hosting an online workshop for building or updating your restaurant's website. With the purchase of a ticket, you'll get an invitation to a Google Hangouts session. In it,...
Let’s look at a 6-step process in how to get clients from an accomplished professional. David A. Fields is the author of The Irresistible Consultant’s Guide to Winning Clients, as well as a coach who directly helps real-life consultants snag high-paying gigs. His book details the strategy he and his team have developed over the years.
Building familiarity is a powerful marketing strategy. Its aim is to earn trust with potential customers, although it takes time to pay off. Other sales gurus may call it persistence, but that suggests aggression and pushiness. Familiarity is gentler; it politely reminds your prospects, “yes, I’m here,” and primes them for a transaction at the proper time.
GeneratePress Sites is a collection of pre-made demo websites included in the premium version of the GeneratePress theme. Combined with the Elementor plugin, this is a fast and intuitive tool for making a professional site. Earlier this year, I shared a tutorial...