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Your business is meant to make you money, but it likely won’t turn a profit for the first few months, or even years. Businesses need capital investment to pay the bills in the early going. This article will list many sources of business funding, then explain the common factors in winning over investors.
This article will explain how to hire a freelancer for your business. Even if you’re a solopreneur working out of your spare bedroom, your business can benefit from outside freelance help. The nature of work is steadily moving to an on-demand model, away from the traditional employer-employee framework. Individuals like the flexibility of being in business for themselves, and businesses can save money hiring for projects rather than year-round work. Also, a freelancer has skills in a field that you may struggle with. Outsourcing troublesome tasks will enable you to concentrate on what you’re good at. Freelancers even work for other freelancers by subcontracting.
This is the final article in this week’s series on video conferencing software. Discord is a freemium web application that combines text chat and forums with video and voice chat. It was created with gamers in mind, but is steadily growing as a solution for creating other types of online communities. This article will explain how Discord works, and how to use it in your business. Discord is an appealing alternative to Slack as a team collaboration tool. Also, online content creators like YouTubers and bloggers can create communities for their followers and make money in the process.
Google offers 3 different services for video conferencing: Google Hangouts, Google Meet, and Duo. This article will help you tell them apart, and whether any of them can help in your online business. As you will see, Google’s products are in transition, so users should always be prepared to adapt.
Zoom Video Conferencing is one of the rare success stories during the COVID 19 pandemic, when other businesses are hobbled and must rely on digital communication. This article goes over basic functions of the service, how it became so successful, how to use it safely, and ways your business can make money with it.
Messenger Rooms is Facebook’s new video conferencing tool, available now in its family of social media apps. It’s a response to extended COVID 19 lockdowns and the need for employees and business customers to communicate from home.
Headlines are the first step in customers engaging with your marketing content. In this article, I’ll share 5 rules for writing them, and formulas in which to apply them. Effective headlines get viewers reading your blog posts, emails, or clicking on your ads. From there, it’s the job of your content to build trust and sell to your audience, but that won’t happen if they don’t click first.
If you run a retail business, it’s more important than ever to sell online. In the past few months, Google has stepped up its services to help its visitors find products, whether they’re sold by major retailers or local shops. Google Shopping is a network where stores can directly feed their product information to the search engine, which leads to their ecommerce sites.
Amazon Advertising was launched in 2018 and is the updated version of Amazon Marketing. Amazon Advertising is a pay per click (PPC) ad platform similar to Google’s and Facebook’s systems. In this article, I’ll explain what Amazon’s platform is like, and what kinds of businesses can use it.
If you’re going to make a living, let alone a fortune, you need to determine your value. This pertains to your business, but also you as a person if you’re looking for an employer or clients. There are several terms connected to your value including “value proposition,” “elevator pitch,” “brand,” “slogan,” and “benefit.” These terms are distinct from each other, but your value is the root of them all.
WordPress is a free, open-source website builder available on most major hosting services. Its versatility makes it ideal for businesses of any size, and for web creators of any skill level. In this article, I’ll offer reasons to use WordPress for your business website, some resources for beginners, and recent WordPress news.
Google is in the process of releasing BERT, the biggest update to the search engine in almost 5 years. BERT furthers Google’s “natural language processing” (NLP), so Google can better understand human language.
The Big Tech companies including Google and Facebook seemingly dominate web traffic and resulting business opportunities for entreprenurs. But in this article, I’ll go over traffic sources and strategies to get around these giants.
Big Tech companies including Google, Facebook, and Amazon, hold sway over important industries. Journalism, digital marketing, retail, and more are at their mercy. But new developments are breaking open opportunities for other players. In this article, I’ll examine how the Tech Giants affect old industries, as well as alternative outlets for digital marketing.
Push notifications are popup messages that appear in web browsers and mobile devices whenever a website or app updates its content. They are potent marketing tools for news and content sites, as well as online stores. Using push notifications in combination with email is a robust strategy for marketing your business or monetizing your blog.
When starting a new business, it helps to focus on just one product or service. There are numerous examples of famous brands using this business strategy. They honed their operations by making one or a few offerings, then expanding later.
Small Business Trends reports on their website that email marketing is coming back in popularity, and has the best return on investment among digital marketing methods.
On July 23, the marketing and CRM software company Womply published a study revealing the importance of having online reviews on the major platforms, Google, Facebook, Yelp, and TripAdvisor. The big takeaway is that negative reviews on Google hurt a business’ bottom line more than on the other platforms.
Your business’ brand may be your most important sales tool. Brand awareness refers to how well customers, and the public in general, remember your business and relate to it positively or negatively. In this article, I’ll share numerous brand awareness strategies and how they can be implemented with your website.
Search Engine Optimization is near the top of the most important marketing strategies for your business. It’s very competitive, but the benefits are long lasting and will serve you well for years.