Book Review: “Badass Your Brand” by Pia Silva, a Guide for Entrepreneurs

Badass Your Brand: The Impatient Entrepreneur’s Guide For Turning Expertise Into Profit, by Pia Silva, is a how-to book directed at small businesses and freelancers. Specifically, these businesses sell services and want to secure clients without networking and pitching proposals that never work out. The case studies feature Silva herself, plus business owners in her circle including financial advisors, photographers, consultants, and …

Deadbeat Super Affiliate: 10 Free Website Traffic Sources

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Curating other people’s content is an easy way to fill up your own blog. Just be sure to give credit to the original source. Here, the host of YouTube channel Deadbeat Super Affiliate shares 10 free website traffic sources. His particular aim is affiliate marketing, but you can still benefit if your website has a different purpose. You need awareness …

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The Best WordPress Themes and Builders for Multiple Websites

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As an entrepreneur, why do you need multiple websites? Because you shouldn’t keep all your eggs in one basket. There’s a movement in the economy towards diversifying your income streams. It’s wise to have multiple gigs in case one or more of your ventures don’t pan out. You should have a website to market each of them. Additionally, professional web …

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Review: WP E Signature by ApproveMe

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WP E Signature, by ApproveMe, is a high-end, paid WordPress plug-in that allows users to create personalized, legally binding contracts that can be signed electronically with a computer mouse or touch screen. It’s the first application of its kind that I’m aware of, and can be either an excellent time-saver, or a costly burden. The app isn’t for everyone. There’s …

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The Cost of a Website, 2016

Here’s a good article. “How Much Should A Website Cost in 2016?” An important point concerning modern web design tools like Wix: However, it does pay to spend the money to have a professional company create or redesign your website. While free tools can be useful, you are more likely to get a better, more reliable website if you pay to …

Portfolio Update Underway

I have decided to revamp one of my demo websites- Iowa Corridor Burgers and Sushi. It’s not in my portfolio for the time being. On another front, I have 2 or 3 new projects lined up and I can’t wait to show them off.

Website Checklist Part 3

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I’ve listed the features and qualities a professional website should have in 2016. Here, I wrap it up. Contact Option: There needs to be contact information on your site- this isn’t optional. The whole point of the Internet is communication, and if your site does what you want it to, your customers will want to reach you. It’s standard to …

Website Checklist Part 2

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Continuing my checklist of recommended website features. Search Engine Optimized: Search Engine Optimization (SEO) is almost an industry all its own. A professional web design service may concentrate on building sites and refer clients to a dedicated SEO expert. It takes constant work to manage a site so it has the right code, tags, content, and links so it shows …

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Website Checklist Part 1

Checklist

Here are a few things I think a business website should be or have in the year 2016. Fresh Content: For a website to be successful, it needs to be updated regularly. This is a sign to visitors that your business is, in fact, in business. I like making websites with WordPress because it originated as a blogging platform. It …

Welcome To Xiphos Web Marketing!

Hi, I’m Nate Houstman, owner of Xiphos Web Marketing, and this is my first blog post. I graduated from the University of Northern Iowa in 2002 with a B.A. in Anthropology. If I learned anything, it was how to write research papers, I should site my sources, and that plagiarism is bad. Ever since then, I haven’t been satisfied with the …