online reviews

Online Reviews Can Make Or Break Your Business

On July 23, the marketing and CRM software company Womply published a study revealing the importance of having online reviews on the major platforms, Google, Facebook, Yelp, and TripAdvisor. The big takeaway is that negative reviews on Google hurt a business’ bottom line more than on the other platforms.

talking; brand awareness; marketing;

Brand Awareness: 6 Strategies To Build It

Your business’ brand may be your most important sales tool. Brand awareness refers to how well customers, and the public in general, remember your business and relate to it positively or negatively. In this article, I’ll share numerous brand awareness strategies and how they can be implemented with your website.

Goodbye, Instagram Likes! Hello, Real Social Proof!

The news broke late in April that Instagram is likely hiding the public “Like” count from posts. The plan is being tested in Canada, in which only users can see how many likes a post earns from followers. It’s causing an uproar among popular influencers and the companies who sponsor them. This leads us to a discussion of what genuine engagement looks like, and the importance of social proof in business and sales.

Website Cost: Business Financing Solutions

Small business financing is any source of money, besides revenue, that covers start-up costs and emergencies. This article discusses financing solutions in relation to paying for a business website. Business loans are the traditional form of small business capital, but new options have arisen in recent years that weren’t widely available before. These are consumer financing, lines of credit, and business credit cards.

Xiphos Web Marketing, Macbook, Home Office, Web Design, Cedar Rapids, Iowa City, Marion, Coralville, IA

Can We Afford It: Small Business Website Cost

Website cost for small businesses is not constant in all situations. In this article I will explain the budget of a professional web design project. The most important considerations are, external expenses, how much time it takes to build and maintain the site, how to use the site to market your business, and what problems the website can solve. I will also mention a financing solution for my clients.

restaurant, website, wordpress, xiphos web marketing

Announcing A New Workshop: Build A Restaurant Website!

Attention Corridor restaurant owners, managers, and website admins! On November 5, 2018, I’m hosting an online workshop for building or updating your restaurant’s website. With the purchase of a ticket, you’ll get an invitation to a Google Hangouts session. In it, I’ll introduce you to WordPress and guide you through creating your very own website …

Announcing A New Workshop: Build A Restaurant Website! Read More »

How To Get Clients: 6 Steps From An Expert

Let’s look at a 6-step process in how to get clients from an accomplished professional. David A. Fields is the author of The Irresistible Consultant’s Guide to Winning Clients, as well as a coach who directly helps real-life consultants snag high-paying gigs. His book details the strategy he and his team have developed over the years.

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