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Nate Houstman

Goodbye, Instagram Likes! Hello, Real Social Proof!

The news broke late in April that Instagram is likely hiding the public “Like” count from posts. The plan is being tested in Canada, in which only users can see how many likes a post earns from followers. It’s causing an uproar among popular influencers and the companies who sponsor them. This leads us to a discussion of what genuine engagement looks like, and the importance of social proof in business and sales.

restaurant, website, wordpress, xiphos web marketing

Announcing A New Workshop: Build A Restaurant Website!

Attention Corridor restaurant owners, managers, and website admins! On November 5, 2018, I’m hosting an online workshop for building or updating your restaurant’s website. With the purchase of a ticket, you’ll get an invitation to a Google Hangouts session. In it, I’ll introduce you to WordPress and guide you through creating your very own website …

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Book Review: “Badass Your Brand” by Pia Silva, a Guide for Entrepreneurs

Badass Your Brand: The Impatient Entrepreneur’s Guide For Turning Expertise Into Profit, by Pia Silva, is a how-to book directed at small businesses and freelancers. Specifically, these businesses sell services and want to secure clients without networking and pitching proposals that never work out. The case studies feature Silva herself, plus business owners in her circle including …

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