Content marketing is an invaluable tool for B2B entrepreneurs to generate leads and sales. But it’s not just any content; your audiences are looking for useful, informative, and engaging content that addresses their needs and issues. Your content should help attract leads and nudge them down the sales funnel until they are ready to buy […]
According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from 2018. “Deliverability is a sender’s ability to be delivered to the inbox. Your email program performance and ROI relies on […]
Marketing is one of the disciplines that changes and evolves quickly. The principles are consistent, but with changing technology, the tactics are more fluid. Earlier this year, the WFA (World Federation of Advertisers) surveyed 700 leading marketers from over 30 countries. The study attempted to understand the current and future challenges today’s marketers face, what […]
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Approximately 1 in every 6 Americans is aged 65 or older (16.5% share), with their share of the population rising. Yet, the marketing and advertising world still has a “thing” about young people. Many TV spots and ads tend to focus on youthful, happy people. Perhaps advertisers believe that fresh-faced actors will attract customers and […]
The standard 4 Ps of marketing (Product, Price, Place, Promotion) have not kept up with the new marketing world. Definition: A marketing mix is the set of marketing tools you use to sell products or services (or a charitable mission) to your target customers. Marketing is no longer about “pushing” messages out to buyers by […]