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Are You Engaging the Real Customers?

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I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the […]

The post Are You Engaging the Real Customers? appeared first on SmallBizClub.

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