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5 Ways Augmented Reality for Marketing Can Create a More Personalized Brand Experience

Augmented reality for marketing utilizes AR technology to connect with shoppers on a more personal level, allowing them to “experience” a product virtually before they purchase. AR apps can pair with a number of different products and brand experiences, from cosmetics and furniture companies to books and even in-person events.

When it comes to AR, the name of the game is immersion. Augmented reality for marketing creates a more immersive brand experience for loyal customers and potential prospects. It can also help you create a more personalized brand experience for your audience.

How Does Augmented Reality Work?

AR works by

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