True customer relationship management (CRM) software helps you understand your customers and engage with them throughout the entire customer lifecycle.
This is accomplished by collecting and analyzing lots of data. From prospecting to marketing to customer service, gathering and analyzing customer data can uncover problem areas and reveal hidden opportunities.
The CRM industry has always been seen as a growing market. Yet, because of the profitable results that businesses have seen, it’s actually become the biggest software market in the world. CRM sales are