Posting to Instagram is relatively simple, right? You take a photo, make a video or design a graphic, then throw it up on your profile along with a caption and a few relevant hashtags. With such an uncomplicated (and fun) social platform, why bother with an Instagram scheduler or marketing tools?
As any influencer or marketer (or even casual Instagram user) knows, it’s not nearly that easy. You may take a quick photo now or shoot a video that’s perfect for Stories, but you’re not ready to share it. Or, you may have a piece of polished content that